This can increase readability and boost understanding of the topic. Short-form content often uses shorter sentences and paragraphs - in some cases just bullet points. Also, a Demand Gen Report study polled more than 100 B2B buyers and found that 95% of them preferred shorter content formats. A study by Nielsen Norman Group found that people prefer to read shorter articles. This can help you draw more readers who will read to the end of the piece. One obvious benefit: Short-form content takes less time to read. It remains an important tool in your content toolbox.īut what about readers who want a fast answer? Or readers who are already familiar with your product and want some quick tips to improve performance? If readers want a topical deep dive, a long-form article is often the answer. Traditional technical articles of 1,200 words or more are great when you’re covering a complicated topic and have a lot of information to convey. We’re not putting long-form content out to pasture.
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